Find outwhat your customers, buyers and employees really think, and why.
Calvyn interviews your customers, buyers, experts and employees to find deeper insights, faster. The depth of a focus group at 100× the reach.
interviewed in their own words
Calvyn is the AI-native primary research firm that gives you an edge.
AI interviewers that find out why customers buy, how your workflows really work, what employees really think, and whether a deal is a good one.Our AI voice agents reach what public sources and LLMs can’t.
- 01
Design and launch research
From question to first-hand evidence in days. Calvyn designs the study, finds the people and runs every interview.
- 02
Get deep insights
Interview customers the moment something happens, or see how your workflows really work.
- 03
Act on the evidence
Every finding links to the voice behind it. Ask follow-ups, compare segments and export to your own tools.
See how Calvyn works. Then imagine hundreds at once.
Pick a conversation and press play. Every word is transcribed live, with each speaker labelled.
Respondents always know they’re speaking with an AI, and agree before it starts.
Answers in real time
No awkward pauses. People relax, open up and say more, as they would with a good researcher.
Probes much deeper
Calvyn confirms what it heard, then asks why, so the follow-up reaches the real reason.
30+ languages
Everyone answers in their own language, with natural voices. You read it all in yours.
Any time zone
People take the interview whenever suits them, wherever they are. No scheduling.
Customers, buyers, experts and employees, in their own words
By voice or on camera, wherever they are. Every interview is transcribed and translated, with consent, and kept as evidence.
From research question to action, in hours, not weeks.
Type your question. In under a minute, Calvyn drafts the guide, sample and brief, and a researcher checks them with you.
Natural conversations that play back what they heard, then ask why. Hundreds run at once, in any language and time zone.
Themes, numbers and sentiment build live. Click any finding to see the people and quotes behind it.
Question the evidence in plain language, check it against your data, get next steps and export to slides.
Ask what happens if you raise prices 10%, reorganise or enter a new market. Calvyn simulates the answer, and can extend the sample with a synthetic population grounded in real interviews.
Run interviews weekly or monthly to spot market shifts early, adjust strategy in time, and know what changed before the next earnings release.
What will you find out? Studies teams run with Calvyn.
Consumer and B2B buyer research first. The same method powers commercial and vendor due diligence, and employee research.
Purchase drivers, in the buyer’s own words
For questions like: What actually made them buy, and what nearly stopped them?
- Purchase drivers
What tipped the decision, ranked by how often it comes up.
- Path to purchase
Where they heard of you, what they compared, and when they decided.
- Hesitations
What nearly stopped the sale, and what removed the doubt.
- Customer language
The words buyers use, ready for ads, product pages and emails.
- Repeat drivers
What brings first-time buyers back.
The real reason they leave, and what would keep them
For questions like: Why are customers cancelling, and who can still be saved?
- Why customers leave
The real trigger, beyond the dropdown reason.
- Early warning signs
What changes in the months before someone leaves.
- Who they switch to
The alternatives they chose, and why.
- What would save them
The fixes that would have changed the outcome.
- Win-back
What it would take to bring them back.
What buyers really think, at depth and at scale
For questions like: What do customers really want?
- Satisfaction
What customers value, and how you compare.
- Purchase criteria
What they weigh when choosing, and where you score.
- Retention and switching
Renewal intent, switching triggers and what would lose the account.
- Willingness to pay
Where the ceiling sits and where resistance starts.
- Unmet needs
What buyers want but can’t get, ranked by importance and how well it’s served.
Validate before you build
For questions like: Will buyers pay for this, and how much?
- Problem validation
Whether the problem is real, how often it bites, and what it costs.
- Feature priority
What buyers would pay for, ranked against what they already have.
- Pricing
Where the ceiling sits.
- Switching intent
How many would switch, and what they’d need to see.
- Launch barriers
What stops a yes: procurement, integration, incumbency or inertia.
Why deals are won and lost, from the people in the room
For questions like: Why are we winning and losing deals?
- Win/loss drivers
Why deals went the way they did, from the people in the room.
- Vendor perception
How the market rates you on price, quality and service.
- Pricing benchmarks
How competitors price, and whether your value story holds.
- Launch reception
What buyers think of new launches, and what competitors say is coming.
- Displacement risk
Which accounts are re-evaluating, against whom, and how far along.
Map the field where you win
For questions like: Who are we really competing with?
- Market map
Who plays where, by positioning, scale and buyer type.
- Share and momentum
Who holds the market and who is taking it.
- Differentiation
How customers see each player, not how they describe themselves.
- Price position
Where each vendor sits, and what buyers actually pay.
- Emerging threats
New entrants and substitutes buyers now consider.
Where to go, and what it takes
For questions like: Which market should we enter first?
- Market attractiveness
Size, growth, openness and fit, scored the same way for every market.
- Buyer needs
What the market values, and how well incumbents serve it today.
- Competitive intensity
Who plays, how concentrated it is, and who leads tomorrow.
- Route to market
How buying decisions get made, and by whom.
- Entry economics
The cost to build, partner or buy your way in, and the payback.
A number you can defend
For questions like: How big is the market, and where is the growth?
- Definition first
Scope agreed before anything is sized.
- Bottom-up build
Driver by driver: buyers, penetration, spend.
- Growth drivers
Quantified, net of headwinds.
- Segmentation
Where the size sits today and where growth is concentrated.
- Sensitivity
Which assumptions move the answer, and by how much.
Find out what the diligence really shows
For questions like: Is this company a good acquisition?
- Target overview
Business model, revenue mix, customers and unit economics, fast.
- Market size and growth
Bottom-up sizing built from operator interviews, not desk research.
- Competitive position
Share, differentiation and win/loss: how the target actually competes.
- Customer verdict
Satisfaction, churn drivers and willingness to pay, by segment.
- Upside and exposure
Adjacent markets, pricing headroom, cross-sell, and where AI reshapes the category.
Show buyers why it’s a great business to buy
For questions like: Why is this a great business to buy?
- Equity story
Customers, employees and experts test the strengths you’ll lead the sale with.
- Customer proof points
Loyalty, satisfaction and switching costs in customers’ words, ready for the information memorandum.
- Market and position
Growth, share and differentiation, backed by operator and expert interviews.
- Management and team
What employees say about leadership, culture and retention, before buyers ask.
- Red flags first
Find the weak spots before a buyer’s diligence does.
Hear every employee, and find where AI helps
For questions like: Which workflows are ready for AI, and where do leaders have blind spots?
- Engagement
What employees really think, from a one-to-one interview with each.
- Leadership blind spots
What teams see that leaders don’t, and why it matters.
- Map AI workflows
How work really happens: workflows, exceptions, hand-offs and the best AI opportunities.
- Sales effectiveness
What top performers do differently, and how to spread it.
- 360 feedback and coaching
Tailored feedback and coaching for managers and leaders.
These are example modules. We scope every study around your question.
Hear the change before it shows up in the numbers
Run short interviews every week. Calvyn reads each one as it lands and flags any shift, with the evidence attached.
- Weekly pulse with customers, prospects and people who churned
- Alerts when intent, sentiment or a theme moves
- Every alert links to the voices behind it
Interview people the moment it matters
Connect your shop, billing or CRM, and Calvyn invites people to a short interview while the reason is fresh. Themes, quotes and recommended actions arrive every week.
Works with Shopify, Klaviyo, Stripe, HubSpot, Salesforce, Zendesk, Intercom, Segment and webhooks.
Surveys tell you what. Calvyn tells you why.
The same customer, asked the same thing. One tick box, or a two-minute conversation.
Why did you cancel?
Logged as: price. The team discusses a discount.
The same customer, two minutes later
Sara · 7-month subscriber · London
CalvynYou picked price. What made it feel too expensive?
SaraTwo boxes spoiled because they came on Friday evenings when we’re out. Paying for food we threw away felt expensive.
CalvynSo the real issue was the delivery slot. Would a different slot have kept you?
SaraYes. A Tuesday morning would have been perfect.
By the numbers
For every team that needs to know the real reasons why
Everything from question to answer, in one place
Design the study, reach the right people and understand what they said, with no recruiters, moderators or transcription vendors. Every answer is traceable, searchable and interrogatable.
Design and run
- Study design agentTurns a question into a guide, screener and sample.
- Voice, video and phoneRespondents choose how they talk.
- Adaptive probingPlays back what it heard, then asks why.
- Surveys and interviews in oneScales, rankings and open questions in one call.
Reach and scale
- Recruit anyoneYour customers, our vetted panel, experts and B2B buyers.
- Triggered interviewsShopify, Stripe, CRM and webhook events.
- 30+ languages, any time zoneOne guide, native voices, every market.
- Team workspacesShared studies, credits and reports.
Understand
- Thematic analysisThemes, sentiment and numbers, live.
- Quotes and full traceabilityEvery finding links to the quote and the transcript.
- Ask across every studyA research agent that cites its sources and compounds with every interview.
- Compare people side by sideSee where respondents agree, and where they don’t.
- Work in your own toolsBring every study into your AI assistant through MCP.
- Export and APIPPT, PDF and CSV, or connect your own systems.
Only pay for quality insight
Panels are full of speeders, bots and professional respondents. Every Calvyn interview passes four checks before it reaches your report.
- 1Verified people
Identity checks, a consistent screener, and fraud and bot detection before anyone joins.
- 2Rewarded for depth
A base reward, plus a bonus for depth and insight.
- 3Scored and reviewed
Every interview is scored for attention, authenticity and depth, then reviewed by a researcher.
- 4Used only if it passes
Failed interviews are re-fielded at no cost, so poor data never skews your results. You only pay for quality.
AI runs the interviews. A top-tier human team makes it count.
We’re on the side of businesses, helping them grow and thrive with the real why behind every decision.
- 01Built by people who have done this work
Our team has run research and due diligence at top-tier consultancies and leading tech firms. We know what decision-makers accept.
- 02We know what matters
We find the insight that changes the decision, not a pile of answers, and shape every study around your question.
- 03Faster
First insights in hours, the full answer in days, not weeks.
- 04What no public source knows
AI voice agents reach what public sources and LLMs can’t: an in-depth, adaptive conversation with every person, not a survey form or a handful of focus-group voices.
- 05Wider reach
100× the scale of a typical study, in every language and any time zone.
- 06Strict quality vetting
Verified people, scored interviews and researcher review. Low-quality answers never reach your data.
- 07Traceable, searchable, interrogatable
Every finding links to its quote. Search and question everything people said, across every study, in full context.
- 08Triggered interviews and always listening
Always-on listening and frequent reporting, so you see change before it shows in the numbers.
- 09Top-tier output, a fraction of the cost
Top-tier consulting output at a fraction of the cost of manual and incumbent methods, making primary research worth it for every big decision.
Insights, how you want them.
Get insights delivered how and when you need them. A flexible platform for self-serve projects, managed research sprints, or continuous listening.
Run studies yourself
Launch a study in minutes and watch the answers arrive.
- Study design agent and templates
- Your customers or our vetted panel
- Live themes, quotes and reports
Research sprints
Bring the question. A senior researcher designs, runs and presents the study.
- Brief to findings in days
- Consumer, B2B or expert interviews
- Board-ready slides in your template
Continuous programmes
Interviews triggered by what customers do, every week.
- Post-purchase, churn and win/loss
- Weekly themes to Slack or email
- Alerts when something shifts
Price depends on who you reach and interview length. We quote before you commit.
Secure and private, by design.
Security and privacy is fundamental to how Calvyn is built and run. We take this seriously because we know you do too.
- Your data is yours
Never published, resold or added to a shared library unless you choose, with strict embargoes.
- Not used to train AI
Your inputs, outputs and transcripts are never used to train models.
- Personal data redacted
PII is removed from transcripts, and MNPI is screened on expert calls.
- Consent first
Respondents know it’s an AI and agree before starting.
SOC 2 and ISO 27001 certification in progress.
Common questions our clients ask us.
How is this different from a survey?
A survey records the box someone ticks. Calvyn has a conversation: it plays back what it heard, asks why and follows up until it reaches the real reason, at survey scale.
How is this different from desk research or asking an AI chatbot?
Public sources and LLMs only know what’s already written down. Calvyn’s AI voice agents ask real customers, buyers, experts and employees, giving you first-hand evidence nobody else has, as top-tier output that’s traceable, searchable and interrogatable, at a fraction of the cost of manual and incumbent methods.
Do respondents know they are talking to an AI?
Yes, always. Every interview opens by saying the interviewer is an AI, and respondents agree before it begins.
Who do you interview?
Your own customers, users or employees, our vetted panel, or specialist experts and business buyers. You approve who we talk to before launch.
How do you make sure the answers are real?
Every interview passes four checks (verified identity and screener, attention, authenticity and depth), then a researcher’s review. Failed interviews aren’t billed and are re-fielded at no cost.
How are respondents rewarded?
A base reward for each interview, plus a bonus for depth and insight. People are paid for their real answer, not the fastest one.
Voice, video or text?
Respondents choose. Most speak, some use video, anyone can type. Interviews run in 30+ languages, in any time zone.
How fast is it?
A study can launch the same day. Hundreds of interviews run in parallel, so first themes arrive within a day and the full report in days.
How much does it cost?
You pay per quality interview. Price depends on who you reach and interview length. Ask us and we’ll scope a quote with you.
Can I take the data into my own tools?
Yes. Export reports to PowerPoint or PDF, data to CSV, and connect Calvyn to your AI tools through MCP or our API.
Is our data safe?
Your research is never published, resold or used to train AI. Personal data is redacted, and SOC 2 and ISO 27001 are in progress.
Ready to get the insights you need? Get started today.
Book 30 minutes with the team. Bring your question and we’ll show you how Calvyn would answer it.
- A live demo interview and a real report, from finding to quote
- A first view of who to interview, how many, and how fast
- A quote for your first study
Prefer email? Write to hello@calvyn.ai